Business is never static in the world of online sales. Ebay is in a constant state of change for better or worse. New online sales sites pop up and others fade away. The best hedge against a dramatic downturn in your business is to be sure you are diversified. None of us have a crystal ball that will give us a glimpse into the future of Ebay, Amazon or our own websites. The best we can do is to spread our business among several venues.
Choose the venues that will be the most lucrative for you. Of course, you want to include sites that have good traffic – and for most, that will be Ebay and Amazon. Building your own website is also a great hedge against the uncertainty of changing times with other online sites. Be sure that you are able to manage the extra traffic and sales through the additional sites. Building additional sales venues won’t help you if you’ll be overwhelmed as soon as the sales start rolling in. Be sure that you have a growth plan in place to create the business you want.
